Upstox Upinvest
Improving the order form experience
In this project I focused on enhancing and optimizing the stock trading order form experience on the Upinvest platform. The objective was to minimize friction and confusion for users by addressing issues stemming from multiple input actions, stages, and intricate flows encountered before reaching the final checkout.
My role involved diving deep into the intricacies of the existing order form, analyzing pain points, and identifying areas for improvement. Through a user-centric approach, I iteratively refined the design to streamline the process, making it more intuitive and seamless for investors.
Role
Experience Design Intern
Timeframe
Feb 2023 - Mar 2023
4 weeks
Functions
UX Design audit & troubleshooting
UI designing
Building flows, wireframes & crisp user stories & journey
Interaction design
