Upstox Upinvest

Improving the order form experience

In this project I focused on enhancing and optimizing the stock trading order form experience on the Upinvest platform. The objective was to minimize friction and confusion for users by addressing issues stemming from multiple input actions, stages, and intricate flows encountered before reaching the final checkout.

My role involved diving deep into the intricacies of the existing order form, analyzing pain points, and identifying areas for improvement. Through a user-centric approach, I iteratively refined the design to streamline the process, making it more intuitive and seamless for investors.

Role

Experience Design Intern

Timeframe

Feb 2023 - Mar 2023

4 weeks

Functions

UX Design audit & troubleshooting

UI designing

Building flows, wireframes & crisp user stories & journey

Interaction design

Reach out for more details :)

If you find me as a good fit for your company or project, feel free to ping me!