Upstox - Gold
Gold investment platform
Gold investment platform
Gold investment platform
Our primary focus was on developing a go-to Gold investment platform with a key emphasis on Sovereign gold bonds investment, rather than physical gold (since it is the best way to invest in gold). The platform was designed to empower users and investors to strategically diversify their portfolios by investing in gold assets such as ETFs, MFs, and SGBs. Collaborating closely with a seasoned senior designer, we embarked on the challenging journey of building this platform from scratch, ensuring every aspect was meticulously crafted to meet the unique needs and goals of our target audience.
Our primary focus was on developing a go-to Gold investment platform with a key emphasis on Sovereign gold bonds investment, rather than physical gold (since it is the best way to invest in gold). The platform was designed to empower users and investors to strategically diversify their portfolios by investing in gold assets such as ETFs, MFs, and SGBs. Collaborating closely with a seasoned senior designer, we embarked on the challenging journey of building this platform from scratch, ensuring every aspect was meticulously crafted to meet the unique needs and goals of our target audience.
Our primary focus was on developing a go-to Gold investment platform with a key emphasis on Sovereign gold bonds investment, rather than physical gold (since it is the best way to invest in gold). The platform was designed to empower users and investors to strategically diversify their portfolios by investing in gold assets such as ETFs, MFs, and SGBs. Collaborating closely with a seasoned senior designer, we embarked on the challenging journey of building this platform from scratch, ensuring every aspect was meticulously crafted to meet the unique needs and goals of our target audience.
Role
Experience Design Intern
Timeframe
Dec 2022 - Feb 2023
12 weeks
Team
2 Product
2 Designers
1 UX writer
Engineering team
Functions
UI/UX Design & Prototyping
Design demos & walkthroughs
Measuring UX effectiveness through user testing & interviews
Building flows, wireframes & crisp user stories & journey


Reach out for more details :)
If you find me as a good fit for your company or project, feel free to ping me!
If you find me as a good fit for your company or project, feel free to ping me!
If you find me as a good fit for your company or project, feel free to ping me!

